DUBAI: Dubai Media City and the Dubai Lynx International Festival of Creativity have partnered to host the Student Creative Hack Competition this month.
The two-day event, to be held on Oct. 26 and 27, will showcase inventive and award-winning campaigns, and aims to encourage the development of young creative talent in the Middle East and North Africa region across the design, media, advertising, and public relations industries.
“Our partnership with Dubai Lynx for this hackathon is an opportunity to test and demonstrate what students are capable of achieving and providing them a platform where they can meet, learn from mentors and prove their abilities, giving them a valuable kickstart to their careers,” said Majed Al-Suwaidi, senior vice-president of Dubai Media City, Dubai Studio City and Dubai Production City.
During the hackathon, 20 shortlisted students from universities affiliated with Dubai Knowledge Park and Dubai International Academic City will be placed in five teams of four and given a real-time brief.
They will then be asked to showcase their creativity to a jury of industry experts, including executives from social media giants TikTok and Meta, as well as Till Hohmann, regional chief creative officer for the MENA region at Memac Ogilvy; Maian Alken, associate creative director at TBWA/RAAD; Khaled Hatrash, operations manager of Dubai Studio City; and Diana Wilde, co-founder of Aurora50, among others.
“We are thrilled to be partnering with Dubai Media City to support and nurture young talent. The Creative Hack is a brilliant opportunity for students to work on a real-time brief and showcase their creative prowess to industry experts,” said Thea Skelton, festival director at Dubai Lynx said.
The winners will be announced on Oct. 27 and receive their awards at the 2023 Lynx Awards ceremony next year.