Dubai World Cup will be UAE’s most-watched sporting event of 2024: Survey

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Mon, 2024-03-25 10:53

DUBAI: The Dubai World Cup is set to be the most-watched sporting event of the year in the UAE, according to a new poll.

The poll, commissioned by marketing and public relations agency duke+mir, surveyed more than 1,000 people through research specialist YouGov. A total of 31 percent of UAE residents indicated they would be tuning in to the biggest racing event on the Meydan Racecourse calendar.

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