FIFA World Cup tops YouGov’s 2023 Global Sport Rankings in Saudi, UAE

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Thu, 2023-02-23 18:27

DUBAI: FIFA dominated YouGov’s 2023 Global Sport Rankings in Saudi Arabia and the UAE, with the FIFA World Cup leading the table with a score of 54.6 in the former and 61.2 in the latter.

YouGov’s SportsIndex measures the public’s perception of sports brands on a daily basis across a range of metrics.

The polling firm’s 2023 Global Sport Rankings are based on buzz scores, which measure whether respondents have recently heard something positive or negative about a brand.

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