Floranow blossoms in the Saudi market with massive traction

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Sat, 2023-06-10 23:02

CAIRO: As Saudi Arabia increasingly draws the attention of regional entrepreneurs, Middle Eastern firms from a range of sectors are actively examining the burgeoning opportunities in the Kingdom. 

UAE-based online floral marketplace, Floranow, has left no stone unturned in its Saudi expansion, sealing its second acquisition in the market. 

On June 5, Floranow acquired one of the largest wholesale distributors of fresh-cut flowers in the Kingdom, Bloomax, one year after acquiring Saudi-based floral distribution company Astra Farms. 

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