Gaza conflict sends ripples through MENA soft power landscape

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Fri, 2024-03-01 17:46

LONDON: The latest findings from Brand Finance’s Global Soft Power Index, one of the world’s leading brand evaluation consultancies, unveiled key shifts in the global soft power landscape, reflecting the intricate dynamics of the regional context.

While Saudi Arabia, the UAE, and Qatar have solidified their positions, attention has turned to Israel’s ranking decline and the repercussions of the Gaza conflict.

Israel experienced a noticeable decline in its soft power standing, a trend exacerbated by the recent conflict in Gaza.

The findings of the report published annually by Brand Finance were discussed by soft-power experts, researchers and government delegates at the Queen Elizabeth II Centre in London on Thursday. (AFP/File)
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