Snap rolls out new ad product globally after tests in Saudi and the UAE

DUBAI: Snap has announced the launch of a new ad product, First Story, after initial tests in the UAE and Saudi Arabia.

Snap said that First Story “has been a highly requested feature from advertising partners” as it allows brands to reserve the first ad a user sees between their friends’ stories.

The feature was tested in the UAE and Saudi Arabia — “two of the largest markets for Snap Inc. in the MENA region,” according to a statement — ahead of this year’s Eid.