Snap rolls out new ad product globally after tests in Saudi and the UAE

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Thu, 2023-05-11 23:07

DUBAI: Snap has announced the launch of a new ad product, First Story, after initial tests in the UAE and Saudi Arabia.

Snap said that First Story “has been a highly requested feature from advertising partners” as it allows brands to reserve the first ad a user sees between their friends’ stories.

The feature was tested in the UAE and Saudi Arabia — “two of the largest markets for Snap Inc. in the MENA region,” according to a statement — ahead of this year’s Eid.

Snap has announced the launch of a new ad product, First Story, after initial tests in the UAE and Saudi Arabia. (Supplied)
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