UAE firms offered chance to be toast of TikTok

DUBAI: TikTok has launched a campaign to help small and medium businesses in the UAE get noticed.
The Follow Me initiative will allow SMBs to register for a six-week program that helps them get the best out of their first campaign on the platform.
TikTok is also hosting a series of webinars, in both English and Arabic, which will feature advice from experts on how to get started, create content, and boost brand campaigns.
The program was launched with an immersive event highlighting marketing tools available to SMBs.
Product experts from TikTok hosted live demos, helped those in attendance create content in a studio, and provided guidance on reaching the right audience.
The program was first launched in the US in July. “We created the Follow Me experience to empower more small businesses to dive into TikTok, so that they can also share their story,” Sujatha Mamidibathula, head of SMB, North America, said in a blog post at the time.
She added that around four in five small businesses say that TikTok is fun and around three-quarters say it is easy to use, according to a study by Hello Alice.

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